Brands for Value

Achieving sustainable profits through positive impact

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Human beings are born to become entrepreneurs

We met with Muhammad Yunus during an UP Conference organized in Paris, who claimed that “humans are not job seekers but job creators” and that we should all work bo...



Our journey across Java’s waste management initiatives

According to Ocean Conservacy, the world’s biggest contributors of plastic dumped into the oceans are in Asia: China, Thailand, the Philippines, Thailand and Vietnam. ...



AG2R’s employees are empowered to lead corporate change

Shifting from being an insurance paying for health fees to an insurance that helps its clients be in good shape, this is Damien de Bloteau’s goal. Head of AG2R’s inn...


Why do we need #BrandsforValue?

As the world is now facing a surge of issues from social inequalities to economical crisis and global warming, the new generation; the "Millennials" is asking for change.

Representing an increasing proportion of our connected society, the Millennials assert their values and convictions through numerous channels: as employees, consumers, investors, bloggers and activitists. As firms have a hard time answering those new needs, their life expectancy is significantly decreasing.

Companies which will suceeed in being flexible, adapting to social challenges and creating an engaging ecosystem, will become #BrandsforValue: they will gain sustainability by being trustworthy.

How do we evaluate #BrandsforValue?

Brands for Value are the ones creating Social Value: value which is directed towards the triple bottom line: Profit, People & Planet.

Serving this triple bottom line entails that firms should change their current way of doing business. This can be done in a cost and risk efficient manner by innovating Internally and Externally.

Internal Innovation

External Innovation




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